Burger King /
To get young people talking about Burger King on Halloween, we gave the world a Whopper costume.
CW: Christian Zerbel
CW: Juan Camillo Garza
Designer: Cleo Delaney
CENTER RING STUDENT SHOW - GOLD: CAMPAIGNS
Before you choose to skip this video, please note that four very broke students hired a voice actor for it. And his British accent will touch your soul.
Before Halloween, we sent a team of expert Arctic explorers to the North and South Pole armed with Whopper buns and sandwiched the world between them.
Effectively turning the world and everyone in it into a Whopper.
Next, we cleared our website and social media pages and replaced them with an ominous countdown.
Then released a series of teasers.
As the clock struck midnight, Halloween began, and the Earth was Whopper. So we let the world know what we’d done.
Everything was great, until we realized our mistake. We forgot to tell the team to take the buns off, and they went home. And the Earth was Whopper for good.
BK capitalized on the mistake by creating a series of billboards, stunts, tv shows, and merch.
Happy Halloween, Earth.