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Burger King /

To get young people talking about Burger King on Halloween, we gave the world a Whopper costume.

CW: Christian Zerbel

CW: Juan Camillo Garza

Designer: Cleo Delaney

CENTER RING STUDENT SHOW - GOLD: CAMPAIGNS

Before you choose to skip this video, please note that four very broke students hired a voice actor for it. And his British accent will touch your soul.

 
 

PHASE 1

Before Halloween, we sent a team of expert Arctic explorers to the North and South Pole armed with Whopper buns and sandwiched the world between them.

Effectively turning the world and everyone in it into a Whopper.

 
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PHASE 2

Next, we cleared our website and social media pages and replaced them with an ominous countdown.

 
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Then released a series of teasers.

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As the clock struck midnight, Halloween began, and the Earth was Whopper. So we let the world know what we’d done.

 
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PHASE 3

Everything was great, until we realized our mistake. We forgot to tell the team to take the buns off, and they went home. And the Earth was Whopper for good.

 
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BK capitalized on the mistake by creating a series of billboards, stunts, tv shows, and merch.

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Happy Halloween, Earth.

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